🔒 Privacy Policy

Personal Information You Provide

We may collect information such as your name, phone number, email address, and other contact details when you:

• Contact us directly by phone, text, or email
• Fill out a form on our website
• Place a reservation deposit
• Ask questions about our puppies or our process
• Purchase a puppy through our WooCommerce checkout

We use this information only to communicate with you, provide updates, and complete transactions related to your puppy placement. We do not sell, trade, rent, or share your personal information with outside parties for marketing purposes.

Website Usage Information

When you visit our website, we automatically collect non-personal, aggregate information such as:

• Pages you view and how long you spend on each page
• Buttons and links you click
• General device and browser information (browser type, device type, operating system)
• General geographic location (country or region — not your precise address)

This information does not identify you personally. It helps us understand what visitors find useful so we can improve the website experience.

Payment Information

When you make a payment through our website, payment processing is handled securely by WooPayments (Stripe). We do not store your full credit card number, CVV, or banking information on our servers. All payment data is transmitted and stored by Stripe under their own Privacy Policy.

We may use tools such as the Facebook Pixel, Meta advertising tools, or similar analytics services. These tools help us:

• Understand how visitors use our website
• Measure the performance of our ad campaigns
• Show relevant ads to people who may be interested in our puppies

These tools may track actions such as page views, button clicks, or completed forms. They do not provide us with your private personal details such as your name or email address.

We use Google Analytics (GA4) and Google Ads conversion tracking to measure website traffic and the effectiveness of our advertising. Google Analytics collects aggregate, anonymized data about how visitors interact with our site. Google Ads conversion tracking fires when a visitor completes a qualifying action such as a phone call.

Google may use cookies or similar technologies as part of these services. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on. You can manage Google ad personalization at adssettings.google.com.

We may use the information we collect to:

• Respond to your messages and answer questions
• Guide you through the puppy reservation and placement process
• Process payments and send transaction records
• Improve our website and customer experience
• Run internal analytics to understand what content is most useful
• Share important updates or information about your puppy reservation
• Fulfill our obligations under the Health Guarantee

We use reasonable administrative, technical, and physical security measures to protect your information from unauthorized access, disclosure, alteration, or destruction.

• Our website runs over HTTPS with SSL/TLS encryption
• Payment processing is handled by Stripe, a PCI-DSS compliant payment processor
• Access to customer information is limited to Dan and Melissa, the owners of Boundless Horizon Puppies
• We do not store payment card data on our servers

Our website may use cookies or similar technologies to:

• Keep items in your cart during the checkout process (WooCommerce session cookies)
• Remember your preferences and improve site performance
• Help us understand general visitor behavior through analytics
• Support advertising measurement through Facebook Pixel and Google Ads

You can disable or manage cookies through your browser settings. Note that disabling certain cookies may affect how the website functions, including the checkout process.

Our website may contain links to third-party websites such as Google, Facebook, Stripe, Trupanion, and AKC. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policy of any third-party site you visit.

Our website is not directed to children under 13, and we do not knowingly collect personal information from anyone under that age. If you believe we have inadvertently collected information from a child under 13, please contact us immediately at info@bhpuppies.com and we will delete it promptly.

Depending on your location, you may have certain rights regarding your personal information, including the right to:

• Request access to the personal information we hold about you
• Request correction of inaccurate information
• Request deletion of your personal information, subject to any legal obligations we must fulfill
• Opt out of advertising-related tracking where applicable

To exercise any of these rights, contact us at info@bhpuppies.com or by phone at (330) 238-8997.

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal, operational, or regulatory reasons. When we make changes, we will update the “Last Updated” date at the top of this page. Continued use of our website after any changes constitutes your acceptance of the updated policy.